Gift bundles can be customised based on the festive season/ themes and the market trends too. However, creating a thoughtful gift bundle requires careful planning and creativity.

In this blog, we will explore,

• What are gift bundles?

• Why do you need gift bundles?

• How to create gift bundles?

• Brands that use gift bundles that WOW! the customers.

By the end, you’ll have all the tools and tips needed to create gifts that are as meaningful as they are beautiful. Let’s dive in!

What are Gift Bundles?

Gift bundles are curated collections of complementary items packaged together. They offer convenience for customers while helping businesses boost sales and showcase product combinations effectively.

Unique gift bundles create memorable experiences, solve gift-giving challenges, and provide value for both shoppers and merchants.

Why do you need Gift Bundles?

Gift Bundles can boosts sales as well as enhances customer’s experience.

1. To grow your business

During important seasonal times of the year, gift bundles stand as a strong pillar to businesses and that leads to a great repute in terms on boosting sales, and much more.

• Enhances Brand Value: Brands can showcase their products by providing a high quality and themed bundles.

• Increase in Sales: They encourage customers to buy multiple items, increasing the AOV (Average Order Value).

• Attract new customers: Creative gift bundles make brands stand out, and drive more traffic, by unique packaging, easy gifting options for the customers. (Example: A skincare brand could create a “Self-Care Sunday” gift bundle, and this helps differentiate the brand from competitors by using unique product combinations and storytelling).

• Improved product visibility: In the gift bundles, we can add new products of the store, that leads to discovery of these products to the customers.

• Highlight on seasonal time: During peak times, gift bundles can add value to the business revenue when curated carefully and strategically.

2. Provide a better customer experience

Gift Bundles can be saviours to customers. Let’s see how..

• It saves time and reduces decision fatigue.

• Often bundles are cost effective than buying items separately.

• Eliminate the stress of matching complimentary products.

• Perfect for last minute shoppers, and group gifting situations.

• They include themed gift wrapping, and packaging, making customer’s life much easier.

🍀 Eco-Friendly Significance

For environment-conscious customers and brands, gift bundles can help deliver a “package of items” as a single unit, reducing the carbon-footprint.

Eco-friendly brands, can showcase their creativity in packaging and gift wrapping in the most sustainable manner, that attracts niche customers and also increases the brand’s Goodwill.

❇️ Creative examples of brands that use Gift Bundles

1. Bombas 🧦

It is a premium socks and apparel company that offers holiday gift boxes and themed socks bundles.

They create gift bundles covering various customer segments with unique packaging. These gift bundles come with seasonal collections too, classifying their products vastly.

• Bundle themes like “Family matching sets” that bonds shared experiences, brings customisation and value to the customer.

• Encouraging social impact, in every item in the bundle contributes to Bombas' donation initiative, making the gift meaningful beyond its utility.

2. Homesick Candles 🕯️

Their themed gift bundles include candles, matches, and room sprays inspired by scents from different locations, giving a homely feel to the customers, staying miles away from home.

They offer location-based candles that make customers feel at home away from home.

• They also have occasion-based candle sets, like “Wedding Day Collection” and “New Home Bundle”, this lets customers pick their required occasional gift bundles with ease.

• The best part about this brand: They weave a story for every fragrance experience rather than just grouping the products. 🌸

3. Glossier 💄

With beauty and skincare at the forefront, Glossier offers sets of their bestselling products in beautifully designed packaging.

Gift-Ready Packaging: They often come in beautifully designed, ready-to-gift packaging, sometimes with reusable pouches or branded boxes.

• Cost- Effective: Bundles usually offer savings compared to purchasing the items separately.

• Limited Editions: During holidays or promotional periods, Glossier may release exclusive bundles that aren't available year-round.

Gift Bundle Strategies

Themed Bundles:

• Seasonal Themes: Offer bundles that align with the season or upcoming holidays (e.g., a “Winter Skincare Survival Kit” or “Holiday Relaxation Bundle”).

• Occasion-Based Bundles: Create bundles for specific occasions such as birthdays, anniversaries, or even just “Self-Care Sundays.”

• Limited Edition Bundles: Exclusive bundles can drive urgency (create FOMO effect), especially around holidays or product launches. This makes customers to want more!

Price Bundles Smartly:

• Value Proposition: Offer bundles at a slight discount compared to purchasing each item separately. Customers should feel like they’re getting more for their money.

• Tiered Bundles: Provide bundles at different price points, from affordable to premium, to cater to a wider range of budgets/customers.

• Add-On Bundles: Consider offering add-ons (like a small gift or free shipping) for customers who spend above a certain threshold.

Bundle Complementary Products:

• Complementary Vs. Random Pairing: Ensure that the products in the bundle work well together. (For instance, a skincare bundle might include a cleanser, moisturizer, and a serum, or a fitness brand could offer socks, a water bottle, and a gym towel).

• Cross-Category Bundles: Consider bundling products from different categories, such as skincare + makeup, or lifestyle + apparel. This can attract customers looking for a variety of related items in one package.

Simplify the Buying Experience:

• Easy Selection: Make it easy for customers to purchase bundles by highlighting popular sets. A “Best Seller Bundles” section can guide customers easily.

• Pre-Wrapped Options: Offer gift-ready packaging to reduce the effort involved in preparing gifts. Also, the presentation of gift wrapping plays an important role.

💡Final Tips:

• Customer Feedback: Encourage customers to leave feedback on bundles. You might discover new ideas for bundle combinations or improvements in packaging.

• Track Bundle Performance: Analyze which bundles perform best and why. Are certain themes, price points, or products more successful? This can help you improve accordingly.

• Gift Wrapping: Sometimes gift wrapping and presentation add more visual value to your products. Brands can use these to show their creativity and attract customers. Better gift presentation with customizations like gift boxes, wraps, custom handwritten notes, gift decors, etc contribute towards an increase in AOV too.

Getting ready for this holiday season? Learn Bundling Strategies for Christmas to Increase AOV!