Bundling Strategies for Christmas to Increase AOV

Sougandhi Golla

Sougandhi Golla

Sougandhi Golla

Bundling, though seemingly simple, involves strategic planning and attention to detail. Effective bundles are designed to show business impact. This blog explores bundling strategies, along with an example, to help businesses leverage them successfully.

It’s Christmas time! But let’s be honest, sometimes the holiday rush can bring more opportunities to your business.

At FoxSell, we understand the challenges and opportunities you face during the busiest time of the year. That’s why our expertly curated Christmas Bundles are designed to help you sell more, save time, and spread holiday cheer.

Why Bundles are the perfect choice for your customers this Christmas?

1. For your confused and busy customers

  • You can create bundles to align with customers’ preferences (for example, along with a jacket we can bundle up with a pair of socks and gloves).

2. For your Budget-Conscious customers

  • Offer tiered bundles at various price points to cater to different customer segments. Offers budget-friendly, mid-tier, and luxury bundles to meet the needs of all customer segments.

3. For your loyal and repeat customers

  • Upsell, cross-sell, and complementary items in bundles introduce customers to new products (for example, if someone buys a Christmas tree, you can suggest adding decorations like ornaments, lights, or a tree topper to complete the look).

But wait! Not just to your customers, but bundles are a great value addition to your business too!

  1. Saves the time

    • Fixed Bundles save your time on selecting, packing, and labeling. This allows you to focus on your marketing and provide a smooth customer experience.

  2. Provides a hassle-free shipping

    • Bundles allows a smooth and efficient shipping process by directly integrating bundle SKUs with your inventory system.

  3. We boost sales

    • You can create your bundles based on the trending products of the store and consumer choices.

  4. Increasing AOV (Average Order Value)

    • You can offer value-packed bundles, which drives customers to buy more, leading to increased order sizes.

Look how Aver is leveraging their bundle strategy with FoxSell Bundles!

The Holiday Collection | Aver Active®

Aver is acing this Christmas, with their Holiday Hit: “The Secret Santa Bundle!!” 🎅

Aver is an activewear brand that sells everyday essentials. They set up a holiday special offer with a “Secret Santa Bundle”

Now what makes this Secret Santa Bundle stand out at Aver?

  1. Aver encouraged early Christmas shopping.

  2. A FOMO alert can be created using shopify’s FOMO related apps like Urgency+, Rocket Sales, Snap Noti.

  3. Everyday essentials meets the festive vibe.

With the "Build a Bundle" feature, it allows customers to create personalized bundles by mixing and matching products from various categories like apparel, accessories, and activewear.

Two types of bundles, which add value to your business

At FoxSell Bundles, we pride ourselves on offering expertise in creating Fixed Bundles and Mix & Match Bundles with Add-Ons, helping businesses maximize sales and enhance the shopping experience. Few bundle strategies can be used as below:

Fixed Bundles

  • Pre-selected Products: These bundles include trending items picked for you, making shopping easy without the need to choose each item.

  • Targeted Value: Fixed bundles combine matching items, making them great for gifts or complete outfits while offering more value.

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Mix & Match Bundles with Add-Ons

  • Customization for Shoppers: Mix-and-match lets customers pick their favorite items from a selected range, creating a bundle their way.

  • Strategic Add-Ons: Bundles can add extras like matching accessories or upgrades at a discount with bundles, boosting sales while staying affordable.

Once the customer selects their bundle along with their add ons, the items added will be clearly visible, avoiding any confusions in product bundling.

How Variants Work in Product Bundling?

Also variants play an important role in creating customizable and flexible bundle shopping.

  • Product Customization: When creating a bundle, customers can select from available variants for each product. For instance, in a bundle featuring leggings, they can choose from different colors or sizes based on their preferences.

  • Add Variety to Bundles: Variants allow shoppers to mix and match different styles or sizes within the same bundle. This helps to cater to different customer needs (e.g., choosing a bundle with leggings in both size M and size L or selecting different colors).

  • Customer Flexibility: They can pick their preferred size, color, or style, making the shopping experience more personal.

  • Enhanced Bundle Value: Variants make it easy for Aver to offer bundles that appeal to different customer tastes and preferences, ensuring there’s something for everyone.

Be it in opting a fixed bundle or choosing a mix & match bundle with add ons, bundles makes your customer’s experience very handy and easy right from discovery to checkout.

With Shopify recommended way of bundling you can create bundles and show all the items in them.

The checkout system updates automatically to show the total price and any discounts based on the items chosen in a bundle. It ensures transparency, especially with bundle deals and promotional offers.

So what’s the brownie for this Christmas??
  • Increased sales, boosted AOV, enhanced customer loyalty with valued bundles!

Bundles make holiday shopping easy with Fixed and Mix & Match options that work for everyone, from budget shoppers to those wanting something personal. These bundles help businesses sell more, raise Average Order Value (AOV), and simplify shipping and inventory. With add-ons and flexible choices, they make it simple for customers to buy more and enjoy a better shopping experience:)

Bundle More, Sell More

Bundle More,
Sell More

Bundle More,
Sell More

Increase your Average Order Value with FoxSell Bundles Plus

Increase your Average Order Value with FoxSell Bundles Plus

Support

apps@foxsell.app

FoxSell 2024

- Serving US brands since 21'

Support

apps@foxsell.app

FoxSell 2024

- Serving US brands since 21'

Support

apps@foxsell.app

FoxSell 2024

- Serving US brands since 21'

Support

apps@foxsell.app

FoxSell 2024

- Serving US brands since 21'