Using Bundles To Introduce New Products in your Shopify Store 

Bundles make launching a new product easier and more effective. Launching a new product is always a challenge. Shoppers hesitate to try something unfamiliar, marketing costs can skyrocket, and gaining traction takes time. But what if there was a way to introduce new products with less friction and more profit? That’s where bundling comes in.

Instead of convincing shoppers to take a risk, you’re offering them a deal they can’t refuse—one that feels like a natural extension of what they already love.

In this blog, we’ll dive into how bundling can be a powerful tool for product launches.

This piece will take you through the following key topics:

❇️ Why Bundles Work for New Product Launches

Let’s break down why bundling works for launching new products and how some Shopify merchants are already making it work.

Bundles Make Shoppers Feel Safe Trying Something New

New products can feel like a gamble. Shoppers don’t want to spend money on something they’re unsure about. But if you bundle that new product with something they already love and trust, you’re making it easier for them to take the leap.

Example: Say you run a Shopify store selling skincare. You’re launching a new vitamin C serum, but shoppers might be skeptical about how it works. Instead of selling it alone, you bundle it with your best-selling moisturizer. Now, they’re not just buying a random new serum—they’re getting a trusted product with a bonus add-on that makes sense.

Bundles Feel Like a Natural Cross-Sell, Not a Hard Sell

Shoppers don’t like being pushed into buying things they don’t need. A smart bundle feels like a logical choice rather than a sales gimmick. If the products complement each other, shoppers will naturally see the benefit.

Example: A beauty brand launching a new lip balm can bundle it with a best-selling lip scrub. The scrub preps the lips, and the balm provides hydration—it’s an easy “yes” for shoppers because it makes sense.

Bundles Help You Gather Instant Customer Feedback

When you launch a new product, you want to know if people love it, right? Bundling gives you quick insights. If a bundle sells well, your new product is likely a hit. If not, you can tweak the offer or marketing before fully committing to inventory.

Example: A pet supply store introducing a new dog shampoo might bundle it with their best-selling grooming brush. If the bundle flies off the shelves, they know the shampoo is a winner. If not, they can adjust before investing in more stock.

Limited-Time Bundles Create Urgency and FOMO

People love exclusivity. If you make a bundle available for a short time or for early adopters only, it creates a sense of urgency that drives sales faster.

Example: A fashion brand launching a new handbag could create a bundle where the first 500 shoppers get a matching wallet for free. Shoppers feel like they’re getting an exclusive deal and are more likely to buy right away.

The best Shopify merchants use bundles to make new products an easy “yes” for shoppers instead of a risky buy.

❇️ Pairing New Products with Bestsellers Ideology

When shoppers see a product they already trust packaged with something unfamiliar, they are far more likely to give it a shot. This strategy works because it leverages existing trust, reduces hesitation, and increases the perceived value of the purchase. Instead of trying to convince shoppers to buy something completely new on its own, you’re making it an easy decision by combining it with a proven winner.

Building Instant Credibility

One of the biggest challenges with launching a new product is getting shoppers to believe in its quality and effectiveness. Bestsellers have already earned that trust, so when you bundle a new product with them, it automatically inherits some of that credibility. Shoppers assume that if their favourite product is paired with it, the new item must also be worth trying. This is especially useful in industries like skincare, supplements, and tech accessories, where shoppers rely on proven results before making a purchase.

Effortless Cross-Selling

Cross-selling can sometimes feel forced when a new product is introduced separately. But when bundled with a bestseller, it feels completely natural. The key is to pair products that complement each other so shoppers instantly see the benefit of getting them together.

Lowering Buying Resistance

Shoppers naturally hesitate when it comes to spending money on a new product they’ve never used before. Bundling a new product with a bestseller eliminates that uncertainty by making it feel like a bonus or an enhancement to something they already want. Instead of seeing it as a separate purchase that requires extra thought, they perceive it as part of a complete solution.

Increasing Perceived Value

Shoppers love deals, and bundling a new product with a bestseller makes them feel like they’re getting more for their money. Even if the discount is small or the price is the same as buying separately, the idea of a curated set or package deal makes the purchase more appealing.

So, next time you’re launching a new product, don’t just list it and hope for the best. Pair it with something your shoppers already trust and watch how effortlessly it takes off!

❇️ Discount vs. Value-Added Bundles: Which One Works Best?

When it comes to bundling, businesses often face a choice: offer a discount on bundled products or create a value-added bundle without a price reduction. Both approaches have their advantages, but the right choice depends on your goals, profit margins, and shopper behaviour. Let’s break down the differences and when to use each.

1. Discount Bundles: Driving Quick Sales with Lower Prices

Discount bundles are simple—you group products together and offer a reduced price compared to buying them separately. This approach works because shoppers love a deal, and a visible price reduction makes the bundle feel like an irresistible offer.

When to Use Discount Bundles:

✔️ Clearing Excess Inventory – If you have too much stock of a particular item, bundling it at a discount can help move it faster.

✔️ Encouraging Larger Orders – A price cut encourages shoppers to buy more at once, increasing your average order value (AOV).

✔️ Competing with Other Brands – If your industry is price-sensitive, discounts can help you stand out and win over hesitant shoppers.

✔️ Seasonal or Limited-Time Promotions – Offering limited-time discount bundles creates urgency and boosts short-term sales.

Example:

A Shopify merchant selling electronics might bundle a wireless charger with a smartphone case at 15% off. Shoppers who were already considering the case now see the charger as a great deal and are more likely to buy both.

However, discount bundles can have drawbacks. They reduce your margins and can train shoppers to expect discounts, which might hurt full-price sales in the long run.

2. Value-Added Bundles: Boosting Perceived Value Without Cutting Prices

A value-added bundle groups products together without lowering the overall price, instead focusing on offering extra benefits that make the bundle feel like a better deal. Instead of a direct discount, the value is built through exclusive product combinations, convenience, or bonus items.

When to Use Value-Added Bundles:

✔️ Launching New Products – Pairing a new product with a bestseller makes it more attractive without devaluing it.

✔️ Maintaining Premium Brand Perception – If your brand is positioned as high-end, avoiding discounts helps protect its image.

✔️ Encouraging Shoppers to Try More Products – A well-curated bundle makes shoppers feel like they’re getting a complete solution rather than just a discount.

Example:

A Shopify beauty brand launching a new face serum might bundle it with their best-selling cleanser, marketing it as a “Complete Skincare Starter Kit.” There’s no discount, but the perceived value is higher because shoppers feel like they’re getting a full skincare routine instead of just one item.

Value-added bundles keep your margins intact and enhance the shopper experience, but they may not drive immediate sales as aggressively as discounts.

Which One Should You Use?

• If your goal is to move inventory quickly and attract deal-seekers, go with a discount bundle.
• If you want to protect brand value, introduce new products, and maintain strong profit margins, choose a value-added bundle.
• A hybrid approach can also work—offering a small discount alongside a value-added bundle can create the best of both worlds.

At the end of the day, the best bundle strategy depends on your business goals and shopper expectations.

❇️ Creating a Story with your Bundles

People don’t just buy products—they buy experiences, emotions, and solutions. A well-crafted bundle isn’t just about offering multiple items together; it’s about telling a story that resonates with your shoppers. When done right, storytelling through bundling makes your offer more compelling, memorable, and valuable.

Let’s break down how to create a story with your bundles and why it works so well.

1. Understand Your Shopper’s Journey

Before you put together a bundle, think about what your shoppers truly need. Are they looking for convenience? A solution to a specific problem? A way to enhance their lifestyle?

Example: Imagine you run a Shopify store selling coffee products. Instead of simply bundling coffee beans with a mug, create a “Morning Ritual” Bundle—including premium beans, a stylish mug, and a brewing guide. Now, you’re not just selling coffee; you’re helping shoppers start their mornings right.

💡 Tip: Position your bundle as an experience that improves their life, not just a collection of products.

2. Give Your Bundle a Name That Tells a Story

A great bundle name instantly communicates the value and emotion behind it. Instead of generic labels like “3-Piece Set” or “Starter Pack,” use names that paint a picture.

🔹 “Weekend Glow-Up Kit” (for skincare products)

🔹 “The Ultimate Date Night Set” (for candles, wine glasses, and a playlist suggestion)

🔹 “Desk Setup Power Pack” (for work-from-home essentials)

These names make the bundle feel thoughtful, curated, and exciting, rather than just a random assortment of items.

3. Use Storytelling in Your Product Descriptions

Once your bundle has a strong theme, bring it to life through your description. Instead of listing the features, describe how it fits into your shopper’s lifestyle.

Example: Instead of saying, “Includes a yoga mat, resistance bands, and a water bottle,” try:

"Transform your home into a personal fitness studio with our ‘Energize & Flow’ Bundle. Whether you’re starting your day with a morning stretch or winding down with some deep breathing, this set has everything you need to stay consistent and feel amazing.”

This approach helps shoppers visualize themselves using the bundle, making them more likely to buy.

4. Create a Sense of Exclusivity

Limited-edition bundles or seasonal themes make your story even more compelling. Shoppers love the feeling of getting something special, so highlight what makes your bundle unique.

Example: A Shopify fashion brand can create a “Winter Cozy Essentials” bundle with scarves, gloves, and a thermal beanie—available only for the season. The limited availability encourages shoppers to buy before it’s gone.

💡 Tip: Phrases like “Limited Edition,” “Only 100 Available,” or “Exclusive Holiday Drop” add urgency and excitement.

5. Enhance the Story with Packaging & Presentation

The way you deliver your bundle matters just as much as what’s inside. A beautifully packaged bundle feels like an experience in itself. Add small touches like:

• A thank-you note explaining the story behind the bundle
• A mini guide on how to use the products together
• A QR code linking to a playlist, tutorial, or community group

These details turn a simple purchase into a memorable unboxing moment that shoppers will love—and share!

Next time you put together a bundle, don’t just ask, “What products go well together?” Ask, “What story can I tell that makes this bundle a must-have?”

❇️ Pricing Bundles for Profits and Conversions: Finding the Sweet Spot

The key is to price your bundles in a way that feels like a great deal to shoppers while keeping your margins healthy.

1. Understand Your Goals: Are You Maximizing Profit or Conversions?

Before setting a price, determine what you want to achieve:

Higher Conversions: If you want to encourage more sales, you might offer a slight discount to make the bundle more attractive.

Higher Profit Margins: If your goal is to increase profitability, focus on perceived value instead of deep discounts.

Clearing Inventory: If you need to move excess stock, an aggressive discount can help speed up sales.

Your pricing strategy should align with your business goals and shopper expectations.

2. The “Better Deal” Pricing Strategy

Shoppers should instantly recognize that buying the bundle is a better deal than purchasing items individually. There are three ways to achieve this:

A) Percentage Discount (Most Common & Effective)

Offer a small discount (e.g., 10-20%) compared to buying the items separately. This makes the savings obvious without drastically cutting margins.

Example: If Product A costs $30 and Product B costs $20, a 15% bundle discount would price them at $42.50 instead of $50, making it an easy “yes” for shoppers.

🔹 Best for: Encouraging conversions without hurting profits too much.

B) “Free” or Bonus Product (High Perceived Value)

Instead of a direct discount, position the bundle as offering a free bonus item. This works well when bundling high-margin products with lower-cost add-ons.

Example: A fitness brand selling a yoga mat + resistance bands + water bottle could price it as:

Yoga Mat: $40

Resistance Bands: $20

Water Bottle: “FREE” (valued at $15)

Shoppers feel like they’re getting more value, even though the total cost might be the same as a small discount.

🔹 Best for: Maintaining strong profit margins while boosting perceived value.

C) Psychological Pricing (Anchor Pricing & Charm Pricing)

Anchor Pricing: Show the total price if items were bought separately, then display the bundled price for comparison. This makes the savings more obvious.

Example:

"Total Value: $85 | Bundle Price: $65 (Save $20!)”

Charm Pricing: Use pricing that ends in .99 or .95 (e.g., $49.99 instead of $50). Small psychological tweaks can increase conversions.

🔹 Best for: Making bundles look like a “steal” at first glance.

3. A/B Test Your Pricing

Not sure what pricing works best? Test different strategies to see what converts the most. Shopify apps like Bold Bundles or ReConvert can help analyze bundle performance.

Try different discount percentages (10% vs. 15%)

Test free shipping vs. discount bundles

Experiment with bundle names & presentation

Track results: Conversion rates, profit margins, and AOV to find the perfect balance.

4. Keep Your Margins in Check

It’s easy to get caught up in discounting, but bundles should increase profits, not just sales volume. Here’s how to ensure your pricing is profitable:

Calculate the Total Cost of all items in the bundle, including packaging and shipping.

Factor in Discounts carefully—don’t price too low just to increase sales.

Use Tiered Pricing – Offer multiple bundle levels (e.g., Basic, Deluxe, Ultimate) so shoppers can choose based on their budget.

Example: A Shopify electronics brand selling headphones might offer:

Starter Bundle: $49.99 (Headphones + Travel Case)

Pro Bundle: $79.99 (Headphones + Case + Wireless Charger)

Premium Bundle: $99.99 (All items + Extended Warranty)

Higher tiers increase AOV while giving shoppers flexible options.

Want to master pricing product bundles without leaving money on the table? Click here to learn more!

❇️ Promoting Your Bundles Offer

One of the most effective ways to promote bundles is by making them highly visible on your store. If shoppers don’t see the offer, they won’t buy it. Featuring bundles on your homepage, product pages, and checkout upsell sections ensures they get the attention they deserve. A homepage banner highlighting the savings and value of the bundle immediately captures interest.

Cross-promoting bundles on individual product pages also encourages shoppers to upgrade their purchase. Additionally, a well-placed checkout upsell—such as “Upgrade to the bundle and save 15%”—can drive last-minute add-ons and increase average order value.

Email and SMS marketing remain some of the highest-converting channels for bundle promotion. Sending a launch announcement email that tells a story about the bundle makes it feel more compelling. Offering exclusive early access to VIP shoppers adds a sense of exclusivity.

Partnerships and collaborations can also be a game-changer for bundle promotions. Co-branded bundles, where two brands join forces to create a special package, allow businesses to tap into each other’s audiences. Physical retail and pop-up events provide additional opportunities to showcase bundles in person, allowing customers to experience the value firsthand.

Ultimately, promoting a bundle successfully comes down to making it feel like an irresistible opportunity rather than just a collection of products. Whether through social media buzz, targeted email campaigns, exclusive bonuses, or smart pricing strategies, the goal is to highlight the unique value of the bundle and make it an easy “yes” for shoppers.

For a deeper dive into How to do Bundle Marketing, check out our blog for all the details here!

❇️ Conclusion

Introducing a new product doesn’t have to feel like a gamble. By bundling it with your bestsellers, creating value-driven offers, and using strategic promotions, you can turn a new launch into a seamless, profitable experience. Bundles not only reduce the hesitation of first-time buyers but also increase your average order value and strengthen shopper loyalty.

If you’re ready to make your next product launch a success, start bundling smartly! Need help setting up and optimizing your bundles?

Explore how FoxSell Bundles Plus can simplify the process for you.

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