Ever noticed how buying a meal combo feels like a better deal than ordering items separately? That’s the power of bundle marketing!

For your e-commerce business, bundling is more than just a sales tactic—it’s a smart way to increase order value, clear out inventory, and introduce shoppers to new favorites. Whether it’s a discounted multi-pack or a thoughtfully curated gift set, the right bundles can drive more sales and keep shoppers coming back.

This piece will take you through the following key topics:

• Understanding Bundle Marketing

  • Why does Bundling Work?

  • Shopify Brands Winning with Bundles

• How to Implement Bundle Marketing in Your Shopify Store

• Market Your Bundles Effectively

• Types of Product Bundling Strategies

• Mistakes to avoid in bundle marketing

❇️ Understanding Bundle Marketing

Bundle marketing isn’t just about selling more—it’s about offering value in a way that feels natural and exciting for your shoppers. Instead of pushing individual products, you’re creating a seamless shopping experience where items complement each other, making the purchase decision easier.

Why Does Bundling Work? (The Psychology Behind It)

Bundling isn’t just about discounts—it taps into consumer psychology to drive more purchases.

Perceived Value – Shoppers see bundled deals as a better bargain than buying items separately, even if the price difference is small.

Decision Fatigue Reduction – Too many choices overwhelm shoppers. Bundles simplify the decision-making process by offering pre-selected product combinations.

FOMO & Urgency – Limited-time bundle deals create a sense of urgency, motivating shoppers to buy now rather than later.

Loss Aversion – People fear missing out on savings. If they see a bundle deal, they don’t want to "lose" the discount by purchasing items individually.

Gifting Made Easy – Bundles remove the hassle of picking individual items, making them perfect for holidays, birthdays, or special occasions.

Shopify Brands Winning with Bundles

Here’s a deeper look into how these Shopify brands use bundling to enhance shopper’s experience and drive sales:

🕯️ P.F. Candle Co. – Personalized "Build Your Own Bundle" Experience

P.F. Candle Co. sells hand-poured soy candles, room sprays, and home fragrances. They allow shoppers to mix and match their favorite scents with a "Build Your Own Bundle" feature. This strategy not only empowers shoppers with customization but also encourages them to buy more products at once.

Shoppers get discounts on larger orders, making it a win-win for both the brand and the buyer. Personalized bundling helps increase shopper satisfaction and repeat purchases since buyers can curate their orders based on their preferences.

🌿 Blume – Skincare & Self-Care Kits for Easy Shopping

Blume is a skincare and wellness brand that creates bundles around best-selling self-care products. Instead of shoppers having to browse through multiple items, Blume curates skincare kits that address specific needs—like acne solutions, hydration sets, or morning skincare routines.

By offering pre-selected, problem-solving bundles, Blume removes the guesswork for shoppers while encouraging them to try multiple products together. This strategy boosts average order value (AOV) and introduces shoppers to new products they might love.

❇️ How to Implement Bundle Marketing in Your Shopify Store

It’s a sales booster, conversion driver, and shopper loyalty builder all rolled into one. Here’s something that you can dive in!

Choose the Right Type of Bundles

Not all bundles are created equal! Pick the right type based on your products and shoppers:

✔️ Buy More, Save More – Perfect for essentials. (e.g., Buy 3 t-shirts, get 10% off)

✔️ Complementary Bundles – Pair related items together. (e.g., A yoga mat + resistance bands)

✔️ Starter Kits – Great for new shoppers. (e.g., Skincare mini set for beginners)

✔️ Build-Your-Own Bundle – Let shoppers mix and match. (e.g., Pick 4 candles for a discounted price)

Set Up Bundles in Your Shopify Store

Good news—Shopify makes it easy! You can create bundles using:

✔️ Product Variants – Offer bundle variations (e.g., “3-pack” vs. “Single item”).

✔️ Bundling Apps – Use apps like FoxSell Bundles Plus to create dynamic, fixed-price, or mix-and-match bundles.

Price Your Bundles Smartly

Your bundles should feel like a deal but still be profitable. Some pricing strategies:

✔️ Percentage Discount – "Save 20% when you buy a bundle."

✔️ Flat Discount – "Get $10 off when you buy this set."

✔️ Bonus Item – "Buy a coffee maker, get a free bag of coffee."

Example: If a single candle is $12, but a 3-pack bundle is $30, shoppers feel like they’re getting a deal, while you sell more in one order.

Monitor & Optimize for Better Conversions

Once your bundles are running, keep an eye on:

✔️ Which bundles sell best? → Double down on them!

✔️ Cart abandonment rates → Adjust pricing or messaging if needed.

✔️ Shopper feedback → Are they finding value? If not, tweak your offers.

❇️ Market Your Bundles Effectively

Creating great bundles is just half the job—the real magic happens when you market them well! Your shoppers need to see the value, understand the savings, and feel compelled to purchase. Let’s break down some highly effective marketing strategies to make your bundles a hit!

1. Highlight Bundles Across Your Store

Your shoppers shouldn’t have to search for bundles—they should be front and center.

Feature Bundles on Your Homepage

Add a banner or featured section on your homepage showcasing your best-selling or seasonal bundles.

Example: “Winter Skincare Bundle – Save 20% & Stay Hydrated! ✨”

Create a Dedicated Bundles Collection Page

Have a separate category labeled "Bundle & Save" or "Best Value Sets" in your navigation menu.

Example: A coffee brand could have a page called “Curated Coffee Sets” to group their best bundle deals together.

Optimize Product Pages

On individual product pages, suggest bundle options.

Example: On a shampoo product page, show:

• “Buy this alone for $15”

• “Get the Shampoo & Conditioner Set for just $25 (Save 20%)”

2. Use Email Marketing to Push Bundles

Email is one of the most effective ways to promote bundles, especially for existing shoppers who already love your brand.

Send Personalized Offers

Example: If a shopper recently bought a yoga mat, send them an email like:

“🧘‍♀️ Complete Your Yoga Kit – Get Our Mat + Strap + Block Bundle at 15% Off!”

Bundle-Specific Campaigns

Example: A skincare brand can run a subject line like:

“Glow Up! Grab Our Ultimate Skincare Set & Save 30%”

Abandoned Cart Emails

If a shopper adds a bundle to their cart but doesn’t check out, remind them:

“Psst… Your Exclusive Bundle Is Waiting! Complete Your Purchase & Enjoy the Savings.”

3. Leverage Social Media for Engagement

Your audience is scrolling—make sure they see your bundles!

Instagram & TikTok Reels

Showcase your bundles in action!

Example: A coffee brand can post:

“Unboxing our Coffee Lovers Bundle—3 premium blends in one pack! Which one would you try first?”

Live Shopping or Product Demos

Go live and explain why your bundle is a great deal.

Example: A beauty brand could go live and say:

“See how our 5-minute skincare bundle works—glowing skin in just 3 steps!”

📌 Pinned Posts & Stories

Pin a post about your bundles to the top of your feed.

Example: A fitness brand could have a pinned post saying:

“Gym Starter Kit—Everything You Need to Begin Your Fitness Journey (at 20% off!)”

4. Use Discounts & Urgency to Drive Sales

No one likes missing out on a great deal! Use smart tactics to encourage quick purchases.

Limited-Time Offers

“48-Hour Flash Sale – Buy Any Bundle & Get an Extra 10% Off!”

Exclusive VIP Bundles

“Only for Our Members: Special ‘Members-Only’ Bundle with a Bonus Gift”

Bundle & Save More

• Offer increasing discounts:

  • Buy 1 bundle → 10% off

  • Buy 2 bundles → 15% off

  • Buy 3 bundles → 20% off

5. Upsell & Cross-Sell Bundles at Checkout

Many shoppers decide to add something extra just before checkout—so make sure your bundles show up!

Add Bundles to the Cart Page

“Shoppers who bought [Product A] also loved the [Bundle X] – Add it now & save 15%!”

Use Exit-Intent Popups

If someone is about to leave your site, show a popup:

“Before You Go… Grab Our Bestseller Bundle & Get Free Shipping!”

One-Click Post-Purchase Offers

After checkout, offer an upgrade:

“Want to double your savings? Get a second bundle for 20% off—just one click to add it!”

💡 Make Your Bundles Impossible to Ignore! Marketing your bundles isn’t about just listing them—it’s about making them feel like an exciting deal that shoppers don’t want to miss. Use strategic placement, compelling messaging, and limited-time offers to maximize sales.

❇️ Types of Product Bundling Strategies

Depending on your products, audience, and goals. Here are some of the most effective bundling strategies you can use in your Shopify store:

Pure Bundling (Only Sold as a Bundle)

This strategy means that the bundled items are not available for individual purchase—shoppers must buy them together.

Best For: Exclusive product launches, and gift sets

Example: A skincare brand offering a "Glow Essentials Kit" that includes a cleanser, toner, and moisturizer—only sold as a set.

Buy More, Save More Bundling

Encourages bulk purchases by offering discounts based on quantity—the more shoppers buy, the more they save!

Best For: Fast-moving consumer goods, apparel, office supplies

Example: A clothing store offering "Buy 3 T-shirts, Get 20% Off" to increase volume sales.

Gifting Bundles (Pre-Packaged or Customizable)

Curated gift sets that make it easy for shoppers to buy presents for loved ones.

Best For: Seasonal promotions, holiday sales, special occasions

Example: A candle store selling a “Relax & Unwind” gift bundle with candles, essential oils, and a bath soak.

Mystery Bundles

Shoppers buy a bundle without knowing exactly what’s inside, making the purchase fun and exciting.

Best For: Brands with excess inventory, limited-edition collections

Example: A beauty brand selling a "Surprise Makeup Bundle" where shoppers receive 3-5 random full-sized products at a discounted price.

❇️ Mistakes to Avoid in Bundle Marketing

Bundling is a powerful strategy, but if done wrong, it can hurt your sales instead of boosting them. Here are some common mistakes to avoid when creating and selling bundles in your Shopify store:

1. Pairing the Wrong Products Together

Not all products make sense in a bundle. If the items don’t naturally complement each other, shoppers will feel like they’re being forced to buy things they don’t need.

🚫 Bad Example: A gaming laptop bundled with a phone case—there’s no logical connection!

✅ Better Approach: Bundle the gaming laptop with a high-performance mouse, a cooling pad, and a headset—things gamers actually use together.

2. Not Highlighting the Value of the Bundle

Shoppers need a clear reason to buy a bundle instead of individual items. If they don’t see a benefit (like savings, convenience, or exclusivity), they won’t buy it.

🚫 Bad Example: "Get this skincare bundle for $50!" (without explaining why it’s worth it)

✅ Better Approach: "Achieve glowing skin with our Hydration Bundle—includes a cleanser, toner, and moisturizer. Save 20% compared to buying separately!"

3. Pricing That Confuses Shoppers

If your bundle pricing isn’t clear, shoppers might feel misled or find it too complicated, leading to abandoned carts.

🚫 Bad Example: Bundle price: $29.73 (looks random and confusing)

✅ Better Approach: "Limited-time offer: Get all three for just $30!" (clean and straightforward)

4. Over-Discounting & Killing Your Profits

Yes, bundles should be a great deal, but if the discount is too deep, you might hurt your margins and make the bundle unsustainable.

🚫 Bad Example: "Get 5 products for just $5!" (Shoppers will love it, but you'll take a loss)

✅ Better Approach: Offer a reasonable discount that still makes sense financially. Example: "Buy 3, Get 1 Free!"

5. Ignoring Shopper’s Preferences & Purchase Data

If you create bundles based on assumptions instead of data, you might end up with combinations nobody wants.

🚫 Bad Example: A clothing store bundles random items that don’t match in size, style, or season.

✅ Better Approach: Use shopper’s purchase history to create smart bundles. Example: If shoppers often buy leggings with sports bras, bundle them as a "Workout Set."

6. Making Bundles Hard to Find

Even the best bundle won’t sell if shoppers can’t find it! If you don’t promote your bundles properly, they’ll go unnoticed.

🚫 Bad Example: Hiding bundles deep in your store with no clear navigation.

✅ Better Approach:

• Feature bundles on your homepage, product pages, and checkout page.

• Use email marketing and social media to promote them.

• Add a “Bundles” category in your menu.

7. Not Testing & Optimizing Your Bundles

If you’re not tracking how your bundles perform, you won’t know what’s working and what’s not.

🚫 Bad Example: Creating bundles and never adjusting them, even if they aren’t selling.

✅ Better Approach:

• Test different pricing, product combinations, and marketing strategies.

• Use analytics to see which bundles drive the most revenue.

• Collect shopper feedback to refine your bundles.

Start Bundling Today!

Bundle marketing isn’t just a sales trick—it’s a way to offer more value while increasing your store’s revenue. Test different bundle types, optimize pricing, and make sure shoppers see the benefits clearly.

Want an easy way to create bundles? Try FoxSell Bundles Plus on Shopify and start boosting your AOV today!