Product bundles make it easier for you to increase sales, boost AOV, clear inventory, and promote new products. In this ultimate guide on product bundles for Shopify, you'll understand why you need to use bundles, the types of bundles you can use, and how you can easily set them up on your Shopify store.
What are Product Bundles?
By offering product bundles, you create more values for your customers. They get to buy multiple products from you that they are likely to be interested in, simplifying purchasing decisions and giving them a good deal. This way, you can upsell and increase your AOV
Product bundles allow you to offer a combination of 2 or more products as a single package deal.
It benefits both customers and the brand. The customer gets both products at a better price, simplifying their purchasing decisions and getting them a good deal. As a brand, you get to upsell and increase your AOV.
Why Should You Product Bundle for Your eCommerce Brand?
There are several reason why you should create Product Bundles for your eCommerce brand, let’s take a look at a few of those:
Increase Average Order Value (AOV)
Bundling products are a great way to increase the Average cart value or Average Order Value. By offering a slight discount or added value, you are incentivising your customers to purchase more than they had initially planned, hence increasing your AOV.
Clear Old Inventory
If you have a slow-moving product or excess inventory, you can pair it with best-selling products, this way you can clear out stock while still offering a perceived great deal for your customers.
Promote New Products
When launching new products, it can be very challenging. Bundling new items with already popular, well-established products can help generate interest. This makes it a lot easier for customers to discover and experience your latest offers.
Sell Frequently Bought Together Products
When you observe products that are frequently bought together, it’s a great opportunity for you to combine the products into a bundle for your customers. This can increase the sales of complementary products while making it much easier for the shopper to purchase the products.
Best Practices for Creating a Product Bundle
Know Your Customers: Understand your customers' preferences and buying behaviour to create appealing bundles.
Clear Communication: Make sure the benefits and savings of the bundle are clearly communicated.
Strategic Pricing: Offer a meaningful discount without eroding your profit margins.
Highlight the Bundle: Use high-quality images and prominent placement on your website to draw attention to bundles.
Test and Iterate: Regularly analyse the performance of your bundles and adjust them based on customer feedback and sales data. You can get in-depth analytics about your Bundle Sales and Revenue in FoxSell Bundles Plus
By following these best practices, you can effectively utilise product bundles to enhance your Shopify store's performance and customer satisfaction.
How to Create a Product Bundle on Shopify?
You can easily create a bundle on your Shopify by several ways. You can use Shopify’s Bundle App, third-party bundle apps or build a custom app. Shopify’s native bundle app allows you to create a Fixed bundle, it’s great for small brands as it’s free, but it’s limited in support and has very limited features.
The alternative is to use third-party apps which support different types of bundles but can be paid. Let’s take a look at how you can use a third-party app to setup your bundle:
Choose a Bundling App: There are several apps available on the Shopify App Store, For example, FoxSell Bundles Plus allows you to create every type of bundle.
Install the App: Follow the installation instructions provided by the app.
Create Your Bundle: Use the FoxSell’s interface to select the products and variants you want to bundle. Set pricing, discount levels, and other options.
Customise the Bundle Display: Adjust how the bundle appears on your product pages to ensure it’s attractive and easy for customers to understand.
Publish the Bundle: Once everything is set up, publish your bundle to your online store.
Different Types of Product Bundles
Fixed Bundle
You walk into a store and you see a packaged gift set that has several products that you would need to buy together. That’s essentially what a fixed bundle. E.g, A self care kit that comprises of a luxurious bathrobe, a set of bath bombs, a scented candle, face mask and a bottle of essential oil all for one convenient price. Customers love fixed bundle as they don’t have to think about the products they have to pair together, they get a curated selected that’s ready to purchase.
Volume Discount Bundle
The volume discount bundle is a buy more save more offer. For example, if a customer buys four pairs of socks, they might get a discount compared to just one pair of socks. This type of bundle encourages shoppers to buy in larger quantities, offering them a better deal while it increases your overall sales!
Cross Sell Bundle
Cross-sell bundles is about selling complementary products together. Imagine someone buying a PC and then being offered a special deal on a keyboard, mouse and headset. This type of bundle suggestions products that are frequently bought together. This makes their overall shopping experience convenient and valuable.
Mix and Match Bundle or Build a Box
You can think of a mix & match bundle like a salad bar, you get to pick and choose the items that you want to create your perfect meal. Similarly, give your customers the option to pick and choose between a variety of products that you display. Once they’ve custom selected all their favourite products, you can even offer Add Ons or Gift options. This approach gives customer the flexibility of choosing what they want while enjoying the benefits of getting a discount.
Product Bundle Experience on Shopify Checkout Page
All third party apps don’t not use the latest technology that Shopify provides to show Bundles properly in the checkout page. Some apps use discount codes to show that several products belong to the same bundle, this may confuse your shoppers since they never applied a discount code.
It’s best to use Bundle Apps like FoxSell Bundles Plus that use Shopify’s latest technology to show bundled products in the checkout page. Ensure that your store is on the latest theme to use apps that support this functionality.
