Inspiration for DTC Christmas Bundles

Christmas is near! Who isn’t excited to boost their business this season? 🎅 📈

Whether it’s Apparel, Food & Drinks, or Cosmetics, everyone’s feeling the Christmas joy and hoping for a business boost! You all know it, as business owners, how big this time is, to find an opportunity to grow.

Many brands use product bundling ideas especially during the holiday season, and see great results.

Why Christmas is the best time for product bundling?

• High Demand for Gifts: People need gifts, and bundles offer simple, ready-to-go solutions.

• Festive Appeal: Holiday packaging and special deals grab attention and excite shoppers.

• Cross-Selling Opportunities: You can introduce customers to complementary products they might not have considered.

• Value Perception: Bundles make customers feel they’re getting more for their money, during the holidays.

• Competitive Lead: Unique bundles help your brand stand out in a busy market.

But wait—how can we forget the magic of boosting AOV (Average Order Value)?

Bundling encourages customers to spend more than they would on single items. So, here it goes,

Increases the seasonal spending ➡️  Drives Cross-Selling ➡️   Increases the profit margins

What kind of Product Categories can be Bundled?

From fashion to beauty, food & beverages, electronics, toys, and more, product bundling can be used in unique ways.

Now let’s see how some of the brands have used the Christmas Bundling ideas.

Felix & Norton (Food and Beverages) 🍪

Gourmet Cookie Delivery | Félix & Norton

Felix & Norton launched various bundles this holiday season from thoughtful gifting options to luxurious bundle ideas to cater to different customer preferences.

💡 Tip: They use catchy names like "Get Baked: The Felix & Norton Way" for ready-to-bake cookie dough and the luxurious "Magnummm of Cookies," offering a premium assortment of their best-selling flavours.

Gift Bundles: They offer a luxury gift bundle called the "Magnummm of Cookies", which includes a large quantity of their premium, gourmet cookies. This bundle is designed as a high-end gift, ideal for the holiday season.

Volume Bundles: These bundles are designed to offer larger quantities (100 cookies) for a better price in a single package, such as the "Frozen Cookie Dough Cases”. These are ideal for customers looking to buy in bulk for gifting or events.

Mix & Match Bundles with add ons: They offer customers the flexibility to choose different cookie varieties through a feature called “Build a Bundle”, and add ons such as the “Signature Tin”.

Checkout: The Checkout process is smooth and transparent, showing the break-down of the products in a bundle.

Jerome Alexander (Cosmetic Brand) 💄

BYOB Holiday Edition

In this cosmetic ocean, it is often a challenge for customers to choose a suitable make-up product. So here comes Jerome Alexander, making customer’s shopping easy through product bundling ideas this season.

⭐ Unique Approach

• Complete Solutions: Bundles like the “Air Brush” Makeup Sets, provide a full makeup experience in one package, providing specific needs such as hydration, flawless coverage, and professional results.

• Customizable Options: Bundles such as the “My Color Sets” allow customers to choose their preferred shades, that matches their unique skin tone.

• Value for Money: By combining multiple products at discounted prices, it makes premium makeup more accessible to a wider audience.

• Ease of Use: The brand's fixed and themed bundles eliminated the guesswork for customers.

Themed and festive bundles, such as “Holiday Gift Sets”, are designed for gifting/holiday season. These bundles include stylish packaging and well-matched product combos.

Fixed Bundles: Pre-packaged sets like the AirBrush Makeup Pro 5-Piece Set or the My Color 3-Piece Set, which combine essential makeup items at a discounted price.

Volume Bundles: Larger bundles that offer more products for a better value, like multi-item sets featuring foundation, brushes, and additional accessories.

Mix and Match Bundles: Options where customers can build their own sets, allowing them to select preferred shades or product types, ensuring a personalized shopping.

Cosmetic brands often include variant options like color shades in bundles, allowing customers to choose their preferences directly when selecting items.

Hedley & Bennett (Apparel and Kitchenware) 🧑‍🍳

Hedley & Bennett specializes in aprons and kitchen gear items with unique collaboration and product bundling.

Hedley & Bennett

Along with aprons, they also provide Chef’s work wear bundles.

Their approach includes offering gift bundles and collaborative sets that highlight premium craftsmanship. Their bundles often pair aprons with chef knives or linens, combining practicality and gift appeal.

✨ Being Noticeable

• Community-Centric Branding: By involving chefs and cooking enthusiasts, they design bundles that meet real-world culinary needs.

• Gifting Focus: Their bundles are often pre-packaged as thoughtful gifts for occasions.

• Corporate Gifting: They also focus on large-scale (industry level) sales, using volume bundles.

• Aesthetic Look: They bundle up the items that match patterns, colors and design.

Challenges that we solve through Bundling

Multiple brands face challenges in various aspects and here are a few that we solve using Bundling:

1. Easy-to-Understand Interface to Create Bundles:

   • A simple tool lets businesses easily create bundles with drag-and-drop, templates, and step-by-step help, no technical skills needed.

2. Inventory Management of Bundle Components:

   • Tracks individual bundle items, preventing overselling by updating stock automatically. It helps with reordering by showing inventory levels clearly.

3. Run Offers and Discounts Without Using Discount Codes:

   • Automatically applies discounts to bundles at checkout, making the purchase process faster and easier for customers.

4. Analytics and Insights:

   • Tracks bundle performance with metrics like sales and customer engagement, helping businesses improve pricing and bundle combinations.

Overall Bundling can be

Easy & Simple ➡️   Data-Driven ➡️   Boost Sales ➡️   Enhanced Customer Experience

Bundling is a game-changer for businesses during holiday season. It not only helps brands boost sales and increase AOV, but it also offers great value, convenience, and cross-selling opportunities. It’s a fantastic way for brands to stand out among the competitive crowd and make gifting easier for customers.

Plus, it’s a simple way for businesses to offer more while improving customer satisfaction :)