How to Clear Old Shopify Inventory with Bundles 

Imagine this—you’re scrolling through your Shopify dashboard, and there it is. That pile of old inventory that’s been sitting for months, collecting digital dust. Maybe it’s last season’s collection, a product that didn’t quite take off, or just stock that’s moving slower than you expected.

You’ve thought about slashing prices, running a clearance sale, or even offering deep discounts just to get it off the shelves. But deep down, you know that heavy discounts can hurt your brand’s perceived value and eat into your margins.

Here’s the good news: you don’t need to discount to sell old inventory.

There’s a smarter, more profitable way—bundling.Instead of treating old inventory like a problem, think of it as an opportunity. Sounds good?

Let’s dive into how you can bundle your way to a clutter-free inventory while keeping your profit margins intact. This piece of blog will take you through the following key topics:

❇️ The Challenges of Old Inventory on Shopify

Every Shopify merchant has been there—you launch a product with high hopes, expecting it to fly off the virtual shelves. But weeks (or even months) later, it’s still sitting there, untouched. Maybe it’s a seasonal item that missed its peak. Maybe the demand wasn’t what you expected. Or maybe newer products have taken the spotlight, leaving your older stock forgotten in the back of your warehouse. Whatever the reason, old inventory isn’t just a storage issue—it’s a profit killer.

• It ties up your cash flow – Money spent on unsold stock could be used for new launches or marketing.
• It takes up space – Whether you manage your own inventory or use third-party fulfilment, excess stock means wasted storage costs.
• It loses value over time – Products get outdated, trends shift, and what was once a must-have becomes harder to sell.
• Discounting hurts your brand – Slashing prices to move old stock might bring in quick sales, but it can also devalue your products and train shoppers to wait for discounts.

❇️ Why Bundling Works Better Than Discounts

If your first instinct to clear old inventory is to run a discount, you’re not alone. It feels like the fastest way to move stock. But here’s the catch—discounting isn’t just cutting prices; it’s cutting into your profit margins and brand value.

Think about it: When shoppers see deep discounts too often, they start to expect them. Instead of buying now, they wait for the next sale. Over time, this devalues your products and positions your brand as “always on sale,” making it harder to sell at full price.

Here’s why bundling is the smarter approach:

Protects Your Brand Value – Instead of offering a standalone discount, bundling old inventory with trending or high-demand products keeps your pricing strategy strong. Shoppers see value instead of a price cut.

Increases Average Order Value (AOV) – Bundles encourage shoppers to buy more in a single purchase, boosting your sales without lowering individual product prices.

Moves Inventory Faster – Pairing slow-moving stock with bestsellers creates a natural win-win—shoppers get a deal, and you clear out inventory without relying on markdowns.

Creates a Better Shopper Experience – Well-curated bundles provide convenience and perceived value, making it easier for shoppers to buy. A themed skincare bundle? A perfect gift set? That’s an irresistible offer!

Improves Profit Margins – Instead of losing money on discounts, bundling allows you to maintain or even increase margins by packaging products in a way that shoppers see as a premium offer.

Drives More Sales Without Discount Fatigue – When you bundle strategically, you don’t need constant sales promotions. Shoppers focus on the value of the bundle, not just the price.

Bottom line? Discounting old stock is a short-term fix. Bundling is a long-term growth strategy.

❇️ How to Choose the Right Bundling Strategy for Your Inventory

Discounts might seem like the easiest way out, but they can eat into your profits and hurt your brand perception. That’s where bundling comes in—a smarter, more profitable way to clear stock while increasing average order value (AOV).

But here’s the catch: Not all bundles work the same way. Throwing random products together won’t magically boost sales. You need the right bundling strategy that aligns with your inventory, shopper behaviour, and sales goals.

So, how do you choose the best bundling strategy for your store? Let’s break it down:Identify Your Inventory NeedsBefore creating bundles, take a deep dive into your inventory. Ask yourself:

• Which products are slow-moving? (Check Shopify analytics for low sales volume)
• Which items are frequently bought together? (Look at shopper purchase patterns)
• Which products have high profit margins? (These should be part of bundles to maintain profitability)
• Do you have seasonal leftovers? (Holidays, trends, or past collections)

Once you have this data, it’s easier to match the right bundling approach to your stock.

Match the Right Bundle Type to Your Inventory

Bestseller + Slow Mover Bundles

Best for: Clearing out old inventory by pairing it with high-demand products.

Example: A fast-selling face serum bundled with a slow-moving eye cream = "Radiant Skin Duo."

Complementary Product Bundles

Best for: Increasing cart value by offering a full experience.

Example: Selling a laptop stand + keyboard + mouse together instead of just one item.

Seasonal & Themed Bundles Mystery Bundles

Best for: Repurposing leftover stock into limited-time curated kits.

Example: Turning unsold winter socks into a "Cozy Holiday Gift Set."

Mystery Bundles

Best for: Moving excess stock without shoppers focusing on specific products.

Example: A "Surprise Beauty Box" where customers get $80 worth of products for $40.

Price Your Bundles Smartly (Without Devaluing Your Products)

The goal isn’t to give things away for free—it’s to make bundles feel like a better deal without sacrificing margins.

• Price anchoring – Show the original total value vs. the bundled price.
• Offer convenience over discounts – Market bundles as an "easy shopping experience."
• Include a small incentive – Free shipping or a bonus item instead of heavy price cuts.

Example: Instead of discounting a $50 fitness tracker, bundle it with a free resistance band and call it the "Home Workout Kit." Shoppers feel like they’re getting extra value, and you clear stock without cutting prices.

Make Bundles Easy to Buy & Discover

You’ve created the perfect bundle—now make sure shoppers see it!

• Create a separate bundle collection on Shopify
• Highlight bundles on your homepage & product pages
• Use upsell pop-ups at checkout
• Promote bundles in email marketing & social ads
• Leverage urgency – "Limited Edition" or "While Supplies Last"

Test, Optimize & Repeat

Not every bundle will be a hit on the first try. Track performance and tweak based on:

• Which bundles sell best?
• Which price points convert more shoppers?
• Are shoppers leaving bundles in their cart?

Use Shopify analytics to double down on what’s working and phase out what’s not.

❇️ Pricing Your Bundles for Maximum Profitability

As a Shopify merchant, pricing is one of the biggest make-or-break factors in driving sales. It’s not just about setting a number—it’s about creating perceived value, increasing conversions, and protecting margins. So, how do you price your bundles in a way that feels like a deal to shoppers but also works for your business? Let’s look at this from multiple perspectives:

1. The Shopper’s Perspective: Why Pricing Needs to Feel Like a Win

Your shoppers aren’t just looking for products—they’re looking for value. The way you price your bundles can shape their buying decisions, satisfaction, and brand loyalty. They want a deal, but not a discount bin.

• Over-discounting can make products feel low-quality.
• Instead of pricing too low, highlight savings through smart bundle positioning (e.g., “$120 Value, Yours for Just $95”).

They compare before they buy.

• Shoppers look at individual product prices to evaluate if the bundle is truly a good deal.
• Solution: Ensure the bundled price is slightly lower than buying separately but still profitable.

They make emotional purchases.

• Naming your bundles creatively (e.g., “Glow-Boosting Essentials” instead of “3-Piece Skincare Set”) adds perceived value.
• Use phrases like “VIP Bundle,” “Exclusive Kit,” or “Best Value Pack” to make it more attractive.

Takeaway:Bundle pricing isn’t just about numbers—it’s about making shoppers feel like they’re getting an exclusive deal.

2. The Business Perspective: Protecting Margins While Increasing AOV

As a merchant, your priority is to sell more while maintaining a healthy profit margin. Bundles help you achieve this without devaluing your brand.

Pricing Strategies That Work for Profitability:

1. Use Psychological Pricing to Encourage More Sales

• Instead of rounding off to a whole number ($50), use prices like $49 or $97 to make it seem like a better deal.
• Odd pricing techniques create the illusion of “lower costs” while keeping margins intact.

2. Highlight Savings Without Slashing Prices

• Rather than offering a flat 20% discount, show savings as “Get $20 Off” or “$120 Value – Now Only $99”
• This frames the bundle as a high-value purchase rather than a clearance deal.

3. Add Incentives Instead of Discounts

• Instead of reducing prices, increase the value.
• Example: Offer free shipping, a bonus product, or a gift instead of lowering prices.
• This boosts perceived value without cutting profits.

Take away: Your pricing should encourage shoppers to spend more while keeping your profit margins healthy.

3. The Competitive Perspective: Standing Out in a Crowded Market

If your Shopify store sells products that competitors also offer, your pricing strategy can be the key differentiator. 

Competitive Pricing Without a Race to the Bottom

• Don’t just lower prices to compete—focus on increasing value through bundles.
• Example: Instead of just selling a $30 T-shirt, bundle it with an exclusive limited-edition tote bag for $50 (which feels like a deal but increases AOV).

Creating Urgency for Higher Conversions

• Introduce limited-time bundle offers like: “Weekend Special: Free Gift With Every Bundle Purchase”“First 50 Shoppers Get an Exclusive Add-On”
• “Weekend Special: Free Gift With Every Bundle Purchase”
• “First 50 Shoppers Get an Exclusive Add-On”
• This encourages immediate action while maintaining pricing power.

Using Anchoring to Make Prices More Appealing

• Place a higher-priced bundle option next to your best-selling one.
• Example: Basic Skincare Set: $49Deluxe Skincare Set (includes a bonus serum): $79Luxury Glow Bundle (everything + extra perks): $129
• Basic Skincare Set: $49
• Deluxe Skincare Set (includes a bonus serum): $79
• Luxury Glow Bundle (everything + extra perks): $129
• This makes the middle-tier bundle feel like the best value, increasing sales without drastic discounts.

Take away: Your pricing strategy should help your store stand out without getting caught in a price war.

4. The Growth Perspective: Using Bundles for Long-Term Profitability

Bundles aren’t just for quick sales—they’re a long-term strategy to build brand loyalty and increase repeat purchases.

Bundling to Introduce New Products Without Discounts

• Pair a new product with best-sellers to increase exposure without lowering prices.
• Example: A new scented candle included in a “Relaxation Bundle” with top-selling bath products.

Encouraging Bigger Purchases Without Losing Profitability

• VIP Bundles: Create higher-priced premium bundles with exclusive perks.

Using Data to Optimize Bundle Pricing

• Use Shopify analytics and tools like Google Analytics or Hotjar to track: Which bundle price points convert bestHow shoppers interact with different bundles
• Which bundle price points convert best
• How shoppers interact with different bundles
• Adjust pricing based on shopper behaviour to maximize conversions.

Take away: Pricing bundles isn’t just about today’s sales—it’s about shaping your long-term growth strategy.Striking the right balance between value and profitability is key.

Explore strategies to price your bundles effectively!

❇️ How to Market Your Bundles for Better Sales

A Merchant’s Perspective

Creating product bundles is just the first step—marketing them effectively is what truly drives sales. Simply placing a bundle on your Shopify store isn’t enough; you need to optimize how shoppers discover, understand, and buy them.Marketing your bundles effectively is key to boosting sales and clearing inventory without discounts.

Start by making bundles highly visible on Shopify—feature them on your homepage, create a dedicated collection, and optimize product pages.Craft compelling descriptions that focus on benefits, savings, and storytelling to make bundles irresistible.

Leverage shopper reviews, user-generated content, and influencer testimonials to build trust and drive conversions. By combining visibility, automation, persuasive copy, and social proof, you can turn bundles into a powerful sales strategy without relying on discounts.

❇️ Real Examples of Shopify Brands Using Bundles to Sell Surplus Stock

1. Onnit: “Home Gym Starter Packs”

Onnit (a fitness and supplements brand) had excess kettlebells and resistance bands, so they bundled them with protein powder and workout plans to create a “Home Gym Starter Pack.” This gave extra stock a new purpose, rather than just discounting it.

1. The Honest Company: “Baby Essentials Bundles”

The Honest Company moves surplus baby care products by bundling slow-selling diapers with best-selling wipes in “Baby Essentials Bundles.” Instead of discounting old stock, they highlight convenience and the value of having everything in one pack.

1. Dr. Squatch: “Shower Bundles”

🛁 Dr. Squatch (a natural soap and grooming brand) prevents slow-moving scents from collecting dust by pairing them with popular bars in “Shower Bundles.” Shoppers feel they’re getting a complete grooming experience, making it an easy upsell.

1. Native Deodorant: “Daily Freshness Kits”

🌿 Native (a clean beauty brand) moves slower-selling deodorant scents by bundling them with top-performers in “Daily Freshness Kits.” Shoppers see it as an opportunity to try multiple scents at a better value, without a discount.

1. Brooklinen: “Bedding Bundles”

Brooklinen (luxury bedding brand) sells sheet sets with slower-moving pillowcases in bundles marketed as “The Perfect Bed.” This prevents overstock without lowering individual product prices.

❇️ Conclusion

Discounting isn’t the only way to clear out old inventory—it’s just the easiest way to lose profit. By pairing slow-moving products with best-sellers, crafting value-packed themed bundles, and leveraging exclusivity, you can move excess stock without devaluing your brand.

With FoxSell Bundles Plus, creating and managing bundles is effortless. Our seamless integration with Shopify helps you boost sales, increase AOV, and free up storage space—all while keeping your margins intact.

Your old inventory doesn’t need a markdown—it needs a smart bundling strategy! With FoxSell Bundles Plus, you can create strategic bundles that make slow-moving stock fly off the shelves while protecting your margins. No coding. No hassle. Just results. Start bundling today with FoxSell Bundles Plus!