SEO Strategies for Shopify Bundles: 4 Ways to Drive More Traffic & Sales

If you’re selling product bundles on Shopify, you already know how powerful they can be for increasing Average Order Value (AOV) and boosting sales. But here’s the catch, if shoppers can’t find your bundles, they can’t buy them.

That’s where SEO (Search Engine Optimization) comes in. With the right SEO strategies, your bundles can rank higher on Google and Shopify search, attracting more organic traffic and converting casual browsers into buyers, without spending extra on ads.

In this blog, we’ll break down 4 proven SEO tactics to help your bundles stand out, from keyword optimization to writing compelling product descriptions that drive clicks.

Ready to get more eyes (and wallets) on your bundles? Let’s dive in!

❇️ Why SEO Matters for Product Bundles

Without SEO optimization, even the best deals can go unnoticed. SEO isn’t just about ranking higher on Google; it’s about making sure the right customers see your bundles, click on them, and make a purchase.

1. Shoppers Rely on Search to Find Deals

Example: TryBe Hair Care's Curly Bundle Products

TryBe Hair Care offers a "Curly Bundle Products (5 Products Combo)" that includes essentials like Curl Defining Shampoo and Conditioner.

By optimizing their product page with keywords such as "curly hair bundle" and "curl defining products," they improve their chances of appearing in search results when shoppers look for comprehensive curly hair solutions.

2. SEO Helps Reduce Ad Spend

Example: HAJEX Fitness's Home Gym Starter Kit

HAJEX Fitness provides a "Home Gym Starter Kit" featuring items like neoprene dumbbells and resistance bands.

By focusing on SEO with terms like "home gym starter kit" and "fitness equipment bundle," they can attract organic traffic, potentially reducing the need for extensive paid advertising.

3. High-Intent Shoppers Search for Bundles

Example: Fix My Curls' Wash Day Bundle

Fix My Curls offers a "Wash Day Bundle" tailored for individuals seeking a complete hair care routine.

By optimizing their product page with specific keywords like "wash day bundle" and "curly hair care set," they cater to high-intent shoppers searching for all-in-one solutions.

4. Better SEO = Higher Conversions

Example: Redragon's Gaming Gear Combos

Redragon sells gaming gear bundles, such as keyboard and mouse combos.

By creating detailed product descriptions and using keywords like "gaming keyboard and mouse combo," they enhance their SEO, leading to higher visibility and conversion rates.

5. SEO Builds Long-Term Visibility

Example: Food Huggers' Eco Starter Bundle

❇️ Keyword Research: Finding the Right Terms for Your Bundles

Step 1: Why Keywords Matter?

Without the right keywords, your bundles won’t appear in search results.Shoppers search using specific phrases, like:

• “Best skincare bundle for dry skin”
• “Gaming accessories bundle under $200”

If these terms aren’t on your product page, Google & Shopify search won’t rank your bundle.

Step 2: Finding the Right Keywords

Use Shopify Search Data:

• Go to Shopify Admin → Analytics → Reports → Search Terms
• Find what shoppers are already searching for on your site

Use Google Keyword Planner:

• Enter a broad term like "skincare bundle"
• Find high-search, low-competition keywords
• Example: "Organic face care set” (5,000+ searches/month)

Spy on Competitors:

• Use tools like Ahrefs, SEMrush, Ubersuggest
• See what high-ranking Shopify stores use for their bundles

Step 3: Using Keywords Effectively

Once you find the best keywords, place them strategically:

Product Title → "Complete Home Gym Equipment Bundle"

Meta Description → "Upgrade your fitness with our top-rated home gym bundle."

Product Description → Naturally include

keywords in bullet pointsImage Alt Text → "Best home gym bundle for small spaces"

URL Structure → yourstore.com/products/best-home-gym-bundle

Step 4: Avoid Keyword Mistakes

Don't Overload Keywords (Keyword Stuffing)

Avoid:“This skincare bundle is the best skincare bundle. If you need a skincare bundle, buy this skincare bundle.”

Include:“Our skincare bundle includes a cleanser, toner, and moisturizer—perfect for glowing skin.”

Don't Use Overly Generic Keywords

Avoid: "Bundle" (too broad)

Include: "Winter Skincare Hydration Bundle" (specific & searchable)

Step 5: Optimize for Sales & SEO

• Use long-tail keywords → “Best yoga mat and block bundle for beginners”
• Test different keywords to see what ranks higher
• Monitor performance using Google Search Console and Shopify Analytics

Final Tip: SEO takes time, but once optimized, your bundles will rank better, attract more traffic, and increase sales—without extra ad spend!

❇️ Blogging & Content Marketing

Many Shopify merchants focus only on product pages for sales, but that’s not enough. Blogging and content marketing help bring in organic traffic, educate shoppers, and build trust—leading to higher conversions over time.

Why Blogging Works

When shoppers search online, they’re often not ready to buy immediately. Instead, they’re looking for solutions to problems. If your brand provides valuable content, shoppers trust you first, then buy later.

Example: Allbirds (Sustainable Footwear)

Instead of just promoting shoes, Allbirds writes blogs like:

• "How to Choose the Best Shoes for Travel"
• "Why Merino Wool is the Future of Sustainable Footwear"

These blogs attract shoppers searching for eco-friendly shoes or comfortable travel sneakers, leading them to Allbirds’ product pages.

Impact: More search engine traffic → More awareness → More sales

❇️ Tracking & Improving Your SEO Performance

To ensure your Shopify store ranks well and drives traffic, you need to track, analyze, and optimize continuously.

• Check Your Traffic & Rankings – Use Google Analytics & Search Console to see what’s working.
• Fix Low Click-Through Rates (CTR) – If people aren’t clicking, make your meta titles & descriptions more engaging.
• Speed Up Your Site – Slow pages hurt SEO. Use Google PageSpeed Insights to fix it.
• Refresh Old Content – Update blogs, add keywords, and keep things relevant.
• Get More Backlinks – Collaborate with industry blogs for credibility and better rankings.
• Use Smart Internal Links – Guide visitors (and Google) by linking related products & blogs.

Curious to learn more about SEO marketing on Shopify? Explore it here!

❇️ Conclusion

By using targeted keywords, optimizing product pages, creating valuable content, and improving site performance, you can drive more organic traffic and boost sales effortlessly.

SEO is an ongoing process, so keep analyzing, tweaking, and refining your strategy. Small improvements can lead to big results over time!

Want to maximize your bundle sales effortlessly? FoxSell Bundles Plus helps you create high-converting Shopify bundles in just a few clicks! Try it today and watch your revenue grow!