Effective Shopify Bundle Strategies for Increasing Bulk Orders
If you want an easy way to sell more and boost profits, bundling could be the game-changer your store needs. Grouping products together gives shoppers more value while increasing your sales—without extra effort on your end.
Shopify bundles aren’t all created equal. Simply grouping random products won’t guarantee success. The key is to bundle smartly, price strategically, and promote effectively to drive bigger purchases. Whether it’s a "Buy More, Save More" offer, a starter kit, or a mix-and-match deal, the right approach can turn casual browsers into loyal, high-spending customers.
This piece of blog will take you through the following key topics:
Table of content
❇️ The Psychology Behind Bulk Buying
Ever wondered why people love buying in bulk? It’s not just about saving money—there’s actual psychology behind it! Shoppers are naturally drawn to convenience, value, and the feeling of getting a great deal. When they see a bundle, they don’t just see multiple products—they see an opportunity to save time, spend less per item, and stock up on things they need.
One big factor is the fear of missing out (FOMO). When shoppers come across a limited-time bundle deal or a "Buy More, Save More" offer, they feel the pressure to grab it before it’s gone. This urgency pushes them to buy more than they originally planned.
Another key driver is perceived value. Even if a bundle includes products they didn’t originally think of buying, seeing them packaged together at a discount makes the offer too good to pass up. Shoppers love feeling like they’re getting extra for their money, which makes them more likely to purchase in bulk rather than just a single item.
And let’s not forget decision fatigue. With so many choices available, shoppers appreciate it when you make shopping easier for them. Bundles take the guesswork out of picking individual products, making it more convenient for shoppers to buy everything in one go—especially if they trust your recommendations.
Let's delve into some real-world statistics and insights:
Average Order Value (AOV) in Shopify Stores
A recent survey of 2,261 Shopify stores revealed that the average order value is approximately $92. Stores achieving over $209 in revenue per shopper rank in the top 20%, while those exceeding $326 are in the top 10%. Conversely, stores with an AOV below $53 fall into the bottom 20%.
You can also explore the latest Shopify statistics for 2025 here.
Impact of Product Bundling on Sales
Product bundling has proven to be an effective strategy for increasing sales and AOV. For instance, SkinShop.ie utilized the BOGOS app to create strategic product bundles, resulting in an additional €300,000 in sales. Research from the National Bureau of Economic Research supports this approach, indicating that effective product bundling can boost profits by up to 30%.
❇️ Types of Bundles to Boost Sales on Shopify
Here are some high-converting bundle types you can use in your store:
Fixed Bundles (Pre-Made Sets)
These are ready-to-go bundles where products are grouped together at a discounted price.
Great for: Starter kits, gift sets, seasonal bundles.
Example: A skincare brand offering a “Glow-Up Bundle” with a cleanser, toner, and moisturizer.
Mix-and-Match Bundles
Shoppers can choose their own products from a selection, giving them more control while increasing their spend.
Great for: Clothing, accessories, food, and beauty products.
Example: A tea brand allowing shoppers to pick any 5 flavours for a bundle price.
Gift or Holiday Bundles
Seasonal or occasion-based bundles that increase sales during peak shopping periods.
Great for: Holiday seasons, birthdays, Valentine’s Day, Mother’s Day.
Example: A cosmetics brand offering a “Holiday Glam Set” with limited-edition products.
Clearance Bundles
A mix of slow-moving inventory at a discounted rate to move stock quickly.
Great for: Fashion, home décor, beauty, and electronics.
Example: A clothing store bundling last season’s shirts at a “3 for $50” deal.
BOGO (Buy One, Get One) Bundles
Shoppers get an extra product for free or at a discount when they buy one.
Great for: Skincare, fashion, accessories, and food.
Example: A skincare brand offering “Buy 1 Serum, Get 1 Free”.
Bundle & Save on Essentials
Everyday essentials packaged together to encourage repeat purchases.
Great for: Grocery, baby products, pet supplies.
Example: A baby brand selling “Diaper + Wipes Bundle” at a discount.
❇️ Using Urgency & Discounts to Boost Bulk Orders
If you want to increase bulk orders on your Shopify store, leveraging urgency and discounts is a smart strategy. Shoppers are more likely to buy in larger quantities when they feel they’re getting an exclusive deal—and when they know they can’t wait too long to grab it. Here’s how to do it effectively:
1. Time-Sensitive Discounts
Why It Works: Shoppers fear of missing out (FOMO) on a great deal, which pushes them to act fast.
Flash Sales: Offer discounts on bulk purchases for a limited time (e.g., "Buy 5+ items & get 20% off – today only!").
Countdown Timers: Display a ticking clock on product pages or checkout to create a sense of urgency.
Early Bird Deals: Reward early purchases with bigger discounts (e.g., “First 100 shoppers get 25% off bulk orders”).
Example: A clothing store running a 48-hour "Stock Up & Save" event where shoppers get 30% off when buying 3+ items.
2. Quantity-Based Discounts
Why It Works: The more they buy, the more they save—a win-win for both sides.Tiered Pricing: Offer increasing discounts based on order quantity.
- Buy 3, get 10% off
- Buy 5, get 15% off
- Buy 10+, get 25% off
Exclusive Bulk Discounts for VIPs: Offer extra savings for repeat shoppers or loyalty program members.
Example: A Shopify pet store offers a "Stock Up & Save" deal on dog food, encouraging shoppers to buy more bags at a lower price per unit.
3. Limited-Stock Messaging
Why It Works: Shoppers don’t want to miss out on low-stock items.Show Inventory Alerts: Use Shopify apps to display messages like:
- "Only 10 left at this price!"
- "Selling fast—order now before it’s gone!"
- "Last chance to get bulk discounts!"
Exclusive Early Access: Offer bulk discounts to VIP shoppers first, making them feel special.
Example: A gourmet coffee brand displaying “Only 20 bulk packs left at 25% off” to create urgency.
4. Free Shipping Threshold
Why It Works: Shoppers will add more to their cart just to avoid shipping fees.
- Set a Free Shipping Minimum: Offer free shipping on bulk orders (e.g., “Spend $100+ and get free shipping”).
- Combine with Discounts: Encourage larger purchases by stacking free shipping + tiered discounts.
Example: A Shopify health brand offering “Free shipping when you buy 5+ supplement bottles”, nudging shoppers to add more to their cart.
❇️ Case Study: RoottCo's Success with Product Bundling
Overview
Established in 1996, RoottCo is a prominent fashion brand known for its innovative designs and extensive clothing lines across various markets.
Despite its robust offline presence, RoottCo faced challenges in optimizing its online sales potential:
- Online Sales Optimization: The brand needed to harness the potential of its Shopify platform to mirror its offline success.
- Shopper’s Experience: The online shopping journey lacked optimization to encourage bulk purchases or exploration of complementary fashion items.
- Effective Bundling: Without an effective strategy to bundle products, RoottCo missed opportunities to increase Average Order Value (AOV) and enhance the shopper’s shopping experience.
SolutionTo address these challenges, RoottCo integrated with the Bundles App into their Shopify store, enabling strategic product bundling. Key features included:
- Strategic Bundling: The Bundles app allowed RoottCo to create product bundles, incentivizing shoppers to purchase more.
- Seamless Integration: The app's compatibility with Shopify ensured a cohesive and branded shopper journey.
- Data-Driven Insights: Robust analytics provided insights into shopper’s behaviuor, allowing RoottCo to refine and optimize their bundling strategies continually.
Results
- Revenue Surge: The brand witnessed a remarkable revenue increase, reaching $1,599,375 post-implementation.
- Enhanced Conversion: The conversion rate soared to 15%, indicating a more effective and compelling online shopping experience.
- Increased Cart Additions: A total of 498 products were added to carts, showcasing the enticing nature of the bundled offers and the improved online shopping journey.
Conclusion
RoottCo's strategic implementation of product bundling significantly enhanced their online sales performance. By offering curated bundles and leveraging data-driven insights, they improved the shopper’s shopping experience, increased AOV, and achieved substantial revenue growth.
This case study demonstrates how Shopify stores can effectively utilize product bundling strategies to boost sales and enhance shopper’s satisfaction.
❇️ How Social Media Can Help Sell More Bundles
Social media is one of the most effective ways to promote and sell product bundles. Platforms like Instagram, TikTok, Facebook, and Pinterest allow brands to showcase their bundles creatively, engage with potential shoppers, and drive more conversions through targeted marketing. With the right approach, social media can help highlight the value of your bundles, create urgency, and increase bulk sales.
Influencer marketing and user-generated content also play a huge role in driving bundle sales. Shoppers trust recommendations from real people, so partnering with influencers to review and demonstrate your bundles can help build credibility.
Another effective way to sell more bundles is by running exclusive social media-only discounts and flash sales. Limited-time offers create urgency and encourage impulse purchases. Posting a “24-hour bundle deal” on Instagram Stories or TikTok with a countdown timer can drive quick action. For instance, a fashion store could post, “Flash Sale! 20% off all bundles for the next 24 hours – Use code BUNDLE20.”
By combining engaging content, influencer partnerships, limited-time offers, and strategic advertising, social media can become a powerful sales channel for product bundles. It not only helps increase awareness and conversions but also builds a stronger connection with shoppers, encouraging repeat purchases and brand loyalty.
❇️ Conclusion
The key to Shopify success is offering relevant bundles, pricing them strategically, creating urgency, and leveraging social media. When done right, bundles boost AOV and transform one-time buyers into loyal customers.
FoxSell Bundles Plus makes it easy to create, manage, and optimize bundles for bulk orders on your Shopify store—helping you sell more, faster. Start bundling smarter with FoxSell Bundles Plus today!
