Avoid These Common Mistakes When Bundling Products on Shopify

Bundling can be a game-changer for your Shopify store—just ask Jake. He bundled his best-selling moisturizer with a lesser-known serum, hoping to boost sales. But shoppers didn’t see the connection, and the small discount wasn’t tempting enough.

Jake quickly learned that bundling isn’t just about pairing products—it’s about creating real value. If you’re bundling on Shopify, avoid the same mistakes! Here are the biggest pitfalls and how to steer clear of them.

This piece of blog will take you through the following key topics:

 ❇️ Bundling Mismatched products

Problem: Shoppers don’t see the value because the products don’t complement each other. Instead of encouraging sales, the bundle may actually push shoppers away, as they feel forced to buy something irrelevant to their needs.

Solution: Create bundles that make sense together. Instead of pairing unrelated items, bundle a yoga mat with a resistance band or a set of yoga blocks—products that enhance the shopper’s yoga experience. This makes the bundle more appealing, increases perceived value, and leads to higher conversions.

A Real-World Example: A Shopify brand VOXY Official, a UK-based CrossFit apparel brand, struggled with bundling mismatched items like tops and bottoms. Initially, they experimented with bundling products of the same design, such as tops with bottoms, but found limited success.They switched to bulk buy discounts, allowing shoppers to choose multiple items at a reduced price, boosting average order value by 10%.

❇️ Overpricing the Bundle

Problem: Shoppers expect a discount when buying a bundle. If the bundled price isn’t significantly lower than purchasing items separately, shoppers feel they’re not getting a deal and abandon the purchase. High bundle prices can lead to lower conversions and lost sales.

Solution: To fix overpriced bundles, ensure they offer a noticeable discount (at least 10–20%) and clearly display the savings. Psychological pricing, like $49.99 instead of $50, can also make bundles more appealing and drive conversions.

A Real-World Example: Gymshark, a fitness apparel brand, once bundled workout outfits but initially priced them too close to individual items, leading to low conversions. They adjusted by offering more visible discounts and emphasizing savings in product descriptions. This change increased bundle sales and shopper’s satisfaction.

❇️ Neglecting Inventory Management

Problem: If one item in a bundle runs out, the whole bundle becomes unavailable, frustrating shoppers and losing sales. Poor inventory tracking can also delay orders and hurt shopper’s trust.

Solution: Use Shopify’s inventory management tools to sync stock levels across bundled and individual products. Set up automated alerts for low-stock items and consider bundling only products with stable inventory. Pre-packaging bundles can also streamline fulfillment and prevent stock mismatches.

A Real-World Example: Allbirds, a sustainable footwear brand, improved inventory tracking by integrating real-time stock management for their bundles. This ensured accurate availability, reduced overselling issues, and enhanced shopper’s satisfaction.

❇️ Not Highlighting Bundle Benefits

Problem: If shoppers don’t understand why a bundle is valuable, they won’t buy it. Without clear messaging, they may see it as just a random product group rather than a great deal or a convenient solution.

Solution: Make the benefits obvious—highlight savings, convenience, or how the items work together. Use clear product descriptions, comparison pricing (e.g., “Save 20% with this bundle!”), and eye-catching visuals. Shopper reviews and social proof can also reinforce the value.

A Real-World Example: Blueland, a sustainable cleaning brand, improved bundle sales by showcasing cost savings and convenience. They emphasized how their cleaning kits reduce waste and save money compared to buying refills separately, making the bundle more appealing to eco-conscious shoppers.

❇️ Not Testing Bundles

Problem: Without testing different bundle options, pricing, and messaging, merchants may be leaving money on the table. A poorly optimized bundle might not attract buyers, while a small tweak could significantly boost conversions.

Solution: Run A/B tests on Shopify by experimenting with different bundle combinations, discount levels, and product images. Analyze sales data to see which version performs best and refine your strategy based on real shopper’s behaviour.

A Real-World Example: Doe Lashes, an eyelash brand, improved bundle sales by testing different product pairings and discount structures. By analyzing which bundles resonated most with customers, they optimized their offers and increased conversions.

❇️ Lack of Marketing

Problem: Even the best bundles won’t sell if shoppers don’t know about them. Without proper promotion, bundles get lost in the store, leading to missed sales opportunities.

Solution: Actively promote bundles through Shopify banners, email marketing, social media, and product pages. Highlight savings, convenience, and benefits to grab attention. Limited-time offers or influencer partnerships can also boost visibility and drive sales.

A Real-World Example: Beardbrand, a men’s grooming company, increased bundle sales by featuring them in email campaigns and social media ads. By clearly showcasing the value and promoting them across channels, they successfully boosted conversions.

Check out our blog for tips on effective bundle marketing here.

❇️ Conclusion

Avoiding common bundling mistakes—like mismatched products, poor pricing, and lack of marketing—can make a huge difference in sales. The key is to bundle items that truly complement each other, price them with clear savings, and actively promote them across your store, emails, and social media.

Keep inventory in check with smart tracking, and don’t forget to test different bundle variations to see what resonates with your shoppers. With the right approach, your bundles can drive more revenue while making shopping easier and more rewarding for your shoppers.

You can also explore some more insights on avoiding common bundling mistakes here.

Avoid bundling mistakes and maximize sales—streamline your bundles with FoxSell Bundles Plus today!