7 Steps to Creating High-Converting Product Bundles on Shopify

Product bundles can be a game-changer for your Shopify store—but only if they’re done right. Simply grouping items together won’t guarantee sales. The secret is to bundle strategically, price them attractively, and make buying effortless for your shoppers.

In this guide, we’ll cover 7 proven steps to creating high-converting bundles that boost sales and increase AOV. From picking the right products to marketing them effectively, you’ll learn how to turn bundles into a powerful revenue driver for your store. Let’s get started!

❇️ Choose the Right Products to Bundle

The key is to bundle products that make sense together and enhance the shopping experience.

Think Like Your Shopper

Ask yourself:

• Would I buy these products together?
• Do they solve a problem or complement each other?
• Does the bundle make sense from a pricing and value standpoint?

Look at Your Store Data

Your Shopify analytics can tell you what shoppers are already buying together. Check:

• Frequently Bought Together reports
• Shopper’s purchase history
• Abandoned cart data

Real-World Example: Kitsch (Hair Accessories & Beauty)

• Kitsch created a heatless curling kit by bundling satin curlers with matching scrunchies.
• They found that pairing high-utility items with trendy products increased both conversions and social media virality.

❇️ Use Pricing to Make the Bundle Irresistible

Pricing can make or break your product bundles. So how do you price in a way that feels like a deal and increases your average order value (AOV)? Let’s break it down.

Price Should Feel Like a Win for Shoppers

Nobody likes forced spending. If a bundle costs nearly the same as buying items separately, why would anyone go for it? The key is to strike a balance:

• Offer a discount, but don’t eat into your margins.
• Make the savings clear on the product page. (“Save 15% when you bundle!”)
• Test different price points to see what converts best.

Keep It Profitable

While shoppers love a deal, you need to ensure you boost revenue, not just move inventory.

• Set a minimum profit margin for each bundle.
• Use Shopify analytics to track bundle sales and adjust pricing if needed.
• Offer tiered pricing (higher discounts) to encourage upsells.

Real-World Example: Huel (Meal Replacement Brand)

• Huel offers a Starter Pack that includes meal shakes + a free shaker + a guidebook at a discounted rate.
• Shoppers perceive this as a great deal since they get extra value beyond just a discount.

❇️ Optimize Your Bundle Product Pages

You’ve created the perfect bundle—now let’s make sure it actually sells. Your product page is where shoppers decide to buy or bounce, so it needs to be clear, compelling, and conversion-friendly.

• Use High-Quality Images & Lifestyle Shots – Show products in action, not just plain thumbnails.
• Make the CTA Stand Out – Use bold buttons with text like “Get the Bundle & Save” or “Limited-Time Offer – Shop Now”.
• Add Social Proof & Urgency – Show reviews, best-seller badges, and time-sensitive deals to build trust and FOMO.
• Ensure Mobile Optimization – Keep descriptions short, images sharp, and checkout seamless.

Real World Example: Fable (Pet Accessories)

• Their "Walk Essentials Kit" a leash, harness, and poop bag holder, showing a before/after savings comparison to reinforce the value.
• They also use FAQ sections to address common concerns about sizes and fit, reducing hesitation.

❇️ Simplify the Buying Process

The easier it is to buy your bundle, the more sales you’ll make. If shoppers have to jump through hoops, they’ll drop off before checkout. Here’s how to make bundling seamless:

• One-Click Add to Cart – Don’t make shoppers add each item separately. Use a single “Add Bundle to Cart” button to keep things smooth.
• Streamlined Checkout – Reduce extra steps and autofill shipping/payment details where possible. A long, clunky checkout kills conversions.
• Clear Inventory & Shipping Info – Let shoppers know if items ship together or separately. Unexpected delays can lead to frustration.
• Flexible Customization – If your bundle allows choices, keep it intuitive and fast (e.g., dropdowns or pre-selected recommendations).

Real-World Example: Blume (Skincare Brand)

• They use one-click bundle add-to-cart functionality, making the buying process seamless and frustration-free.
• Their product page includes FAQ sections answering common questions about skin types and usage, reducing customer hesitation.

❇️ Promote Bundles Across Multiple Channels

Creating bundles is just the start—visibility drives sales. Here’s how to promote them effectively:

• Email & SMS – Feature bundles in campaigns with a “Bundle & Save” CTA for instant sales.
• Social Media & Influencers – Use Instagram, TikTok, and UGC to showcase bundles in action.
• Storefront Placement – Highlight bundles on homepages, product pages, and checkout for easy discovery.
• Post-Purchase Upsells & Retargeting – Convert past visitors with cart abandonment emails and retargeting ads.

Real-World Example: Omsom (Asian Pantry Essentials)Omsom markets their "Starter Pack" across: ✔ TikTok recipe videos showcasing bundle usage ✔ Instagram UGC posts of customers cooking with the bundle ✔ Influencer partnerships to show real use cases

❇️ Leverage Social Proof & Shopper's Reviews

Shoppers trust other shoppers. If they see real people loving your bundles, they’re more likely to buy. Here’s how to use social proof to boost bundle sales:

• Highlight Shopper’s Reviews – Add bundle-specific reviews on product pages. A simple "Loved by 10,000+ happy shoppers!" can build instant trust.
• Showcase UGC (User-Generated Content) – Encourage shoppers to share photos/videos using your bundles. Repost them on Instagram, TikTok, and your store to add authenticity.
• Video Testimonials & Unboxings – Feature real shoppers or influencers reviewing your bundle in action. Seeing the value firsthand makes a big impact.
• Use Ratings & Badges – Display star ratings, bestseller tags, and “Most Popular” badges to reinforce credibility and drive conversions.

Real-World Example: Baboon to the Moon (Travel Bags)

• They feature user-generated images of travellers using their bag bundles with a "See It in Action" section.
• Social proof builds confidence in the bundle’s practicality.

❇️ Test & Optimize for Maximum Conversions

The truth is, bundling isn’t a set-it-and-forget-it strategy. To maximize conversions, you need to test, analyze, and tweak your bundles based on real data.

Track Key Metrics

Keep an eye on these numbers to see how well your bundles are performing:

• Conversion Rate – Are people actually buying the bundle?
• AOV (Average Order Value) – Is bundling increasing your sales per order?
• Shopper Feedback – Are shoppers finding value in the bundle?

Real-World Example: Who Gives A Crap (Eco-Friendly Toilet Paper)They ran A/B tests comparing:

• "One-Time Bulk Bundle" vs. "Subscribe & Save Bundle"
• Different pricing structures (flat discount vs. free shipping on bundles)

❇️ Conclusion

Creating product bundles that actually sell isn’t just about putting items together—it’s about making them valuable and irresistible to your shoppers. When you pair the right products, price them smartly, and promote them the right way, bundles can increase sales and boost average order value effortlessly.

Keep things simple: test different bundles, track what works, and tweak based on shopper feedback. Done right, bundling helps you move inventory faster, improve the shopping experience, and grow your revenue—a win-win for both you and your shoppers!

Ready to create high-converting bundles that drive sales? FoxSell Bundles Plus makes it easy to build, price, and market product bundles seamlessly. Take the guesswork out of bundling and start increasing your AOV today!